created on: 20. December 2014
Searchmetrics Essentials™

More Data, more insight

Searchmetrics backlink data is based on our own huge international backlink database. As well as being ideal for research, it also has detailed filter options. With one click you can see the backlink structure for all of the top domains, subdomains or URL’s worldwide.

Link popularity and link strength

Not all links are equal. In an SEO campaign the volume of links and the link strength are both very important. First you need to consider the total volume of links, the number of different domains linking and the number of different IP addresses linking to a page. In Searchmetrics Essentials you find all these key indicators, in addition to the link strength, a calculated value that weights every page.

Develop and identify link strategies

The next step is to consider the structure of the link network as this is a factor of increasing importance to the major search engines. Are the most important pages really getting most of the links? Do the links match the keyword strategy? Both are important factors to check not only in your own strategy, but also to research in your competitors.

More information

Next to the standard reports, the Essentials Links module also delivers a number of brand new ways to analyse your own backlinks for comparison with your competition. After a link analysis, the Analyst needs to consider the SEO visibility of the domain. Finally the analysis of incoming and outgoing links on every page shows a full picture of the link structure for all the top domains in the world.

About Searchmetrics

Searchmetrics is the pioneer and leading global provider of search analytics, digital marketing software and SEO services. It operates the Searchmetrics Suite, and innovative, interactive SEO platform that offers a holistic consulting approach to helping companies develop and execute intelligent, long term digital marketing and content strategies.

The award-winning research section of our SEO software includes the functions SEO, PPC, as well as social, links, and keyword research: Customized website and SEO analysis for comprehensive search engine optimization.

If you want to know more about SEO or to have more information on certain terms and their definitions, please visit our Glossary.

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