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AdWords: Valuable additional information
SEA managers know and value the Google AdWords tool as it contains extensive information. But of course Google is only transparent to a limited degree. The tool does not offer the option of comparing competitors directly, and the achieved rankings on the search results pages are of course not illustrated in detail. However, it is a decisive factor whether an ad is displayed above or next to the organic search results. Paid Visibility in the SEO+SEM Essentials provides exactly this data.
Who is ranking?
It’s easy to find out who is ranking in 1st to 3rd position for a keyword, just google it. However, it is the more detailed data that makes the difference. For example the Paid Index: Who is still positioned in the last positions? Who has the best AdWords positions? Often, the Universal Search plays an equally important role: who placed themselves in the News snippet position? Who in Maps position? The ranking report knows them all.
