Frequently asked questions

Social Visibility indicates how 'visible' a website is on social networks. This means the type and frequency of appearances for this domain in social media. To assess SEO Visibility, Searchmetrics searches Twitter, Facebook, Google+, LinkedIn and Pinterest for URLs. The most important factor in this assessment is the number of mentions for a particular site, taken and weighed against the number and type of mention (shares, likes, comments, etc.).

In addition, growth over time and comparisons against direct competitors factor highly in the calculation of this metric.

In every element (KPI, grid or chart) of the domain, keyword or social module of Searchmetrics Essentials, there is a calendar icon indicating ‘7’ or ‘30’ in the top right corner. All Essentials’ elements containing ‘7’ are updated weekly. The ones containing ‘30’ are updated once a month.

Regardless if Essentials data is updated on a weekly or monthly basis , all data points, such as search volume and traffic index, are monthly numbers unless otherwise indicated.

In order to get an overview of the previously used and loaded credits, the credits overview helps the user to do so. The overview can be found in the user dropdown between settings and logout.

A special filter above the table allows the user to filter already used credits according to the favored date. A green highlighted display in the right top corner shows the available credits the user has. The credit overview informs about date, API/export analyses, type and the number of used credits of the particular export.

Depending on the particular essentials package the user owns, the number of credits gets increased again each month. The red highlighted numbers show the used credits and the green highlighted numbers the loaded ones.

Via the report icon in every element (kpi, grid, chart) the user can create his personal report. After the creation the favored elements can be added to the report with a click on the icon. The description of the report can be chosen by the user himself. Via the button add and edit report the user gets to edit his report. Here, the elements can be moved into the lower boxes by drag & drop. The adjustments of the elements have to be chosen by the user himself. Afterwards, the project needs to be saved before using it. Additional changes are possible. The icon with the crayon leads the user back to the editing page.

The created report can be exported as a PDF file as well as sent in an e-mail. With only one click on Export to PDF the report can be opened and saved immediately in a PDF file. The data can be also sent to a favored e-mail address. Here, the user has the possibility to send the link to the current page in an e-mail (KPI, Grid or Chart) text or to send it as an attached PDF document. The data in the report always gets updated.

The 18 countries are: Australia, Austria, Brazil, Canada, Denmark, France, Germany, Italy, Japan, Netherlands, Poland, Spain, Sweden, Switzerland, Turkey, United Kingdom, USA. Soon there will be added the following countries: Denmark, Sweden, Mexico. In the tool itself you see the countries list and you can change between the countries, e.g. here: http://suite.searchmetrics.com/en/research/domains/visibility?cc=DE Just click on the country-dropdown on the right of the domain input field.

The deep analysis varies by module and data basis. In the SEO+SEM module, weekly and monthly data can be searched; a search for weekly data provides an analysis of domain, subdomain, and directory as well as keywords. A monthly analysis provides data for domain, subdomain, and keywords. The social media and links module gives weekly-based data for domains, subdomains, and exact URLs. If you do not have the rights for an in-depth analysis, then you can analyze everything only on the domain level.

Credits can be seen in the credit overview, so that the user gets an overview of so far used and charged credits. The overview is displayed in the user dropdown between settings and log-out.

A special filter above the table allows the user to filter and see already used credits according to the favored date. A green notification on the right hand sight refers to the credits that are still available. In case of a zero value, the notification turns black. The credit overview informs about date, API/ export analysis, type and the amount of used credits of the particular export.

Using the 'Deep Analysis' option, which allows for analysis at the subdomain level, can make a real difference in results.

For example, apple.com maintains multiple subdomains including www.apple.com and store.apple.com. A search for 'apple.com' will give results for all the subdomains, while "www.apple.com" will provide results for this subdomain alone.

Essentials is a new part of Searchmetrics Suite and can be used fully by existing Searchmetrics Suite customers without any additional costs.

Beyond that, we have structured Essentials to allow interested newcomers the possibility of trying individual Essentials modules for a low-cost introductory rate of only $99, without purchasing the full Searchmetrics Suite. This way, you can trial each individual module separately and only pay for what you really need.

This change is essentially the result of our rebuilt and improved research functionality, together with the expanded social media capability found in the SEO+SEM and Social modules. However, for professionals, Searchmetrics Suite is now more indispensable than ever before. Searchmetrics Suite allows you the ability to monitor your own domains and keywords and provides you with an API for integrating with your web analytics partners (Google Analytics, Adobe SiteCatalyst, Adobe SearchCenter+, AT Internet, etc.).

SEO Visibility indicates how 'visible' a website is according to Google. This means, the frequency and manner in which this domain appears in search results. Searchmetrics determines SEO Visibility by sorting through millions of keywords from Google's index. The most important factor is the number of search terms for which a particular site appears in search results, taken and weighed against the number of search queries for these keywords and their placings.

For example, an online shop that appears in the top rankings for many products and brand names that are frequently searched for by users is very 'visible' according to Google – many users will see this domain. On the other hand, a company that offers specific solutions or services for other companies would normally rank with fewer search terms that are also searched for less frequently and would, therefore, be less 'visible'.

In addition, growth over time and comparisons against direct competitors factor highly in the calculation of this metric.

In contrast to weekly data, the long tail data also contains search terms that consist of more than three words., which consequently refer to more specific queries; for example, "Italian Restaurant Munich Central Station".

Depending on the website and concept, this data can be extremely valuable for the recognition and development of market niches.