Frequently asked questions
The Searchmetrics Essentials FAQs
Searchmetrics Essentials
What is social visibility?
Social Visibility indicates how 'visible' a website is on social networks. This means the type and frequency of appearances for this domain in social media. To assess SEO Visibility, Searchmetrics searches Twitter, Facebook, Google+, LinkedIn, Delicious and StumbleUpon for URLs. The most important factor in this assessment is the number of mentions for a particular site, taken and weighed against the number and type of mention (shares, likes, comments, etc.).
In addition, growth over time and comparisons against direct competitors factor highly in the calculation of this metric.
In addition, growth over time and comparisons against direct competitors factor highly in the calculation of this metric.
Do I have to enter the www also while entering a domain?
As long as you are using the 'Deep Analysis' option, which allows for analysis at the subdomain level, this can make a real difference in results.
For example, apple.com maintains multiple subdomains including www.apple.com and store.apple.com. A search for 'apple.com' will give results for all the subdomains, while "www.apple.com" will provide results for this subdomain alone.
For example, apple.com maintains multiple subdomains including www.apple.com and store.apple.com. A search for 'apple.com' will give results for all the subdomains, while "www.apple.com" will provide results for this subdomain alone.
What is the difference between Suite and Essentials?
Essentials is a new part of the Searchmetrics Suite and can be used in-full by existing Searchmetrics Suite customers without any additional costs.
Beyond that, we have structured Essentials to allow interested newcomers the possibility of trying individual Essentials modules for the low-cost introductory rate of only €89, without purchasing the full Searchmetrics Suite. This way, you can trial each individual module separately and only pay for what you really need.
This change is essentially the result of our rebuilt and improved research functionality, together with the expanded Social Media capability found in the SEO+SEM and Social modules. However, for professionals, Searchmetrics Suite is now more indispensable than ever before. Only Searchmetrics Suite allows you to monitor your own domains and keywords and provides you with an API for integrating with your webtracking partners (Google Analytics, Adobe SiteCatalyst, AT Internet, etc.).
Beyond that, we have structured Essentials to allow interested newcomers the possibility of trying individual Essentials modules for the low-cost introductory rate of only €89, without purchasing the full Searchmetrics Suite. This way, you can trial each individual module separately and only pay for what you really need.
This change is essentially the result of our rebuilt and improved research functionality, together with the expanded Social Media capability found in the SEO+SEM and Social modules. However, for professionals, Searchmetrics Suite is now more indispensable than ever before. Only Searchmetrics Suite allows you to monitor your own domains and keywords and provides you with an API for integrating with your webtracking partners (Google Analytics, Adobe SiteCatalyst, AT Internet, etc.).
What is SEO visibility?
SEO Visibility indicates how 'visible' a website is according to Google. This means, the frequency and manner in which this domain appears in search results. Searchmetrics determines SEO Visibility by sorting through millions of keywords from Google's index. The most important factor is the number of search terms for which a particular site appears in search results, taken and weighed against the number of search queries for these keywords and their placings.
For example, an online shop that appears in the top rankings for many products and brand names that are frequently searched for by users is very 'visible' according to Google – many user will see this domain. On the other hand, a company that offers specific solutions or services for other companies would normally rank with fewer search terms that are also searched for less frequently and would, therefore, be less 'visible'.
In addition, growth over time and comparisons against direct competitors factor highly in the calculation of this metric.
For example, an online shop that appears in the top rankings for many products and brand names that are frequently searched for by users is very 'visible' according to Google – many user will see this domain. On the other hand, a company that offers specific solutions or services for other companies would normally rank with fewer search terms that are also searched for less frequently and would, therefore, be less 'visible'.
In addition, growth over time and comparisons against direct competitors factor highly in the calculation of this metric.
What is Long Tail analysis?
In contrast to the week dates the long tail also contains search terms that consist of more than three words., which consequently refer to more specific queries; for example, "Italian Restaurant Munich Central Station".
Depending on the website and concept, this data can be extremely valuable for the recognition and development of market niches.
Depending on the website and concept, this data can be extremely valuable for the recognition and development of market niches.
What does the competitor chart show? How to read the graphic?
The competitor chart displays competitive keywords on the x-axis, relative to the chosen domain. On the y-axis, we have the traffic index for the competitive keywords, which are also relative to the chosen domain since the keyword set sampled for analysis is made up of ranking keywords for the chosen domain.
The competitor chart can be read like an Eisenhower Matrix. On the left, you can see niche competitors and on the right, broad competitors. The top part of the graph indicates more traffic intensive competitors. This means that your main competitors can be found in the top right of the graph.
The competitor chart can be read like an Eisenhower Matrix. On the left, you can see niche competitors and on the right, broad competitors. The top part of the graph indicates more traffic intensive competitors. This means that your main competitors can be found in the top right of the graph.
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