More Data, more insight
Searchmetrics backlink data is based on our own huge international backlink database. As well as being ideal for research, it also has detailed filter options. With one click you can see the backlink structure for all of the top domains, subdomains or URL’s worldwide.
Link popularity and link strength
Not all links are equal. In an SEO campaign the volume of links and the link strength are both very important. First you need to consider the total volume of links, the number of different domains linking and the number of different IP addresses linking to a page. In Searchmetrics Essentials you find all these key indicators, in addition to the link strength, a calculated value that weights every page.
Develop and identify link strategies
The next step is to consider the structure of the link network as this is a factor of increasing importance to the major search engines. Are the most important pages really getting most of the links? Do the links match the keyword strategy? Both are important factors to check not only in your own strategy, but also to research in your competitors.
Next to the standard reports, the Essentials Links module also delivers a number of brand new ways to analyse your own backlinks for comparison with your competition. After a link analysis, the Analyst needs to consider the SEO visibility of the domain. Finally the analysis of incoming and outgoing links on every page shows a full picture of the link structure for all the top domains in the world.